Our relentless mission is to bring about a sustainable energy system faster and cheaper through the power of Kraken, our cutting-edge proprietary digital platform. Benefiting people, our planet and a future-fit greener grid.

Our environmental agenda goes above and beyond simply supplying fairly-priced 100% renewable energy to 5.4m UK households and businesses. We’re proud to be breaking new ground with tech-led, high impact, consumer flexibility projects that include our brilliant Octoplus Saving Sessions, now in its second year.

Enabled by the Demand Flexibility Service we helped create in partnership with National Grid ESO, Octoplus Saving Sessions works by paying participant customers to delay energy intensive activities out of peak demand times.

This, in turn, supports a more planet-friendly energy system by:
-Avoiding the need to fire up expensive coal plants at the last minute
-Delivering a planet-friendly, cost-effective, fuel-efficient grid
-Reducing costs for consumers during very difficult winter months

Here are just three reasons why we would love to celebrate our outstanding environmental impact.

Exemplary Digital Leadership:

Our investment in trusted partnerships and technology is advancing the environmental agenda by:

-Innovating benchmarks/campaigns: We’ve demonstrated that consumer flexibility is a proven, cheaper and greener alternative to coal contingency in the UK - even at short notice.
-Mitigating climate externalities: We’re encouraging a wider public to avoid more emissions to safeguard our fragile planet.
-Contributing to a sustainable society: Helping customers make small changes is delivering a big impact. Just like the yellow discount stickers on food, it doesn’t need everyone to take part, but those who do save money, drive down waste and cut costs for everyone.

Turbocharged Digital Achievements:

Now in its second year, Octoplus Saving Sessions has attracted 71% MORE sign-ups versus 2022/3, with 1.3m active customers shifting 13.8% more energy (after the same number of events/ hours) and earning 24% higher average per customer, after 9 sessions. Even before this year’s first Session, we’d already eclipsed last year’s numbers, with 3m Octopus smart meter customers eligible to join the initiative, versus 1.4m last year.

Best-in-Technology Enabler:

Kraken is delivering THE ULTIMATE in digital-first customer experiences, which for Saving Sessions include:

-Alerting participants between 3-24 hours in advance with details of upcoming sessions - a game-changing achievement for our grid
-Effortlessly matching customer account data with grid signals to calculate kWh savings and corresponding rewards
-Displaying cumulative and comparative results in vibrant customer account dashboards.